A healthtech in Canada also learned in 2019 about the propagation of the coronavirus, capturing small tips from various websites on the internet

Sounds like a lie, but January is over! I mean, today is still the last day of the month, but everything indicates that tomorrow will be February 1st. And following that “it’s going to be okay” vibe, our weekly tech and Digital Marketing news spin brings news on the big topic of 2020, so far: the coronavirus.

With more cases diagnosed each day, this may be our last news post, who knows. However, we do not believe in this, because the message we bring is one of optimism. We are increasingly able to face epidemics, thanks to technology. In the story we’re going to tell, it’s about Artificial Intelligence – and about signing a good report.

Thus, we guarantee that, next Friday, a fresh email will arrive in your inbox, if you subscribe to our newsletter. If you are still not receiving it, just fill out the form below. It’s a great way to show that deep down you also believe that humanity will prevail over the coronavirus.

The Algorithm That Knew Before Everyone Coronavirus

The subject of the endless month of January is, without a shadow of a doubt, the coronavirus. Humanity is fascinated by pandemics. After all, we were almost decimated by them at various times in history. If you are a survivor of the Spanish flu, please be sure to tell your story in the comments. And if you were unharmed by the Black Death, then we do want to read your account, because you are a vampire.

Thus, the world is watching the evolution of the number of contaminated and, unfortunately, the dead. We are still trying to understand how the transmission takes place and what steps we should take. We also want to know what the origin of the coronavirus is. There are people even talking about bat soup, but there is still no certainty since the World Health Organization (WHO)  sounded the alert on January 9th.

However, customers of Canadian healthtech BlueDot  have known there was something strange in the air since last year – since December 31st, but ok. In an article published this week , Wired magazine reports that BlueDot has developed an Artificial Intelligence algorithm that scans news sites in several languages, animal and plant disease research networks and official government statements for signs of disease.

Another data source allowed the company to identify where the virus would first spread: airline tickets. BlueDot correctly pointed out that the disease that started in the city of Wuhan, China, would appear in Bangkok, Seoul and Tokyo, among others. In addition to Artificial Intelligence, 40 professionals analyze the algorithm’s results before issuing alerts to governments, hospitals and companies with employees who travel a lot.

In epidemics and pandemics, the quality and speed of information are crucial. The learning machine  thus offers a way out so that we depend not only governments that sometimes have political interests that make them hide the seriousness of the problem. It’s a reminder that, yes, the internet is a great source of knowledge, as long as we know where to look – BlueDot, for example, doesn’t put social media into the algorithm.

The 2020 batch of new emojis came out

The Unicode consortium released a list of 117 new emojis available for 2020. If you don’t know the organization and want to know what the selection process is like, this article is pretty cool . Take a look at the image below and check out all the news that will be available throughout the year.

The consortium focused heavily on gender diversity, with neutral illustrations and reversing traditional roles, as in the case of figurines with wedding attire. The trans symbol and flag are also among the new emojis. The initiative, in these cases, was from Google and Microsoft. If you want to know how to propose an emoji, check out this report from The Verge .

The list of new emojis also features extinct animals (mammoth and dodo) and live animals (polar bear, seal and black cat), insects (cockroach and beetle) and the small hand of an Italian. We will also have ninjas and another symbol that translates the internet: a face smiling and crying at the same time, probably going through a difficult time, but struggling to move on.

Warren Buffett gives up on newspapers

Warren Buffett is one of the richest people in the world. The billionaire is famous for his investment strategies, being a reference for both large and small investors who dream of a fat bank account. Therefore, your decisions are monitored with a magnifying glass throughout the world.

It always drew attention that Buffett, unlike the rest of the world, believed in newspapers. He bought his first newspaper, Buffalo News, in 1977. About 10 years ago, he started buying other local publications through his famous fund, Berkshire Hathaway, until he reached a total of 30.

Well, let’s look at things on the bright side: someone wanted to buy. Warren has already signaled that he has lost faith in local newspapers, saying he believes only giants like the NY Times and the Wall Street Journal should survive. Maybe that’s why Jeff Bezos, the billionaire owner of Amazon, bought the Washington Post.

Donald Trump’s Facebook Ads Strategy

That Donald Trump invests heavily in social media is not big news. He is probably the most famous tweeter in the world – or, at least, the people whose tweets have the most repercussions and consequences. A survey by The Guardian newspaper , however, showed that he puts a lot of money into Facebook ads.

To be more exact, in 2019, Donald Trump’s campaign for re-election spent nearly $20 million on 218,000 different ads. The pieces range from attacks on political opponents to invitations to participate in polls and draws in exchange for data. In the midst of this, a lot of focus is on themes such as immigration, gun ownership and attacking the media.

Trump uses and abuses images and texts that cause fear in the voter that interests him. Remembering that the American system is different, so the candidacy focuses on few regions, where few votes are needed to turn the election. The Guardian dissects the copywriting strategy, which uses urgency, emotional triggers and… puppies.

The article ends by showing the Facebook Ads efforts of potential Democratic Party candidates, Trump’s competitors. The puppy strategy, for example, is also used by Mike Bloomberg. Some analysts believe that only Bloomberg, the former mayor of New York and owner of the media conglomerate that bears his name, will be able to clash with the current president of the United States. The reason? He is a billionaire.