What is the Merchandising Agreement?
With the Merchandising Contract, the owner of a trademark (merchandisor or licensor) allows another subject (merchandisee or licensee) to use his distinctive sign in a particular market or product sector. With merchandising, the trademark owner economically exploits the distinctive sign. In particular, it increases the visibility of your brand and can make a profit for its use. In turn, the licensee takes advantage of the […]