digital marketing

Direct Marketing: what is it, types, how to do it, example and cases

Anyone who wants to communicate effectively with their customers depends on direct marketing. It is an excellent option to attract the attention of your audience and generate more sales, spending little. But it’s not about magic, it’s about strategy. As you acquire knowledge about this matter and begin to use direct marketing tools, you are approaching an […]


How to get free subscriptions on YouTube: 11 tips for your business

How to get registered on YouTube and use your mass audience in favor of your business? That is a goal that many want to achieve, not just you. The market is in search of a highly profitable channel such as YouTube, as its tendency is to offer more advantages in the coming years. For starters, […]


What is KPI, why it is important and examples of how to define yours?

If you still don’t know what KPI is, you are losing the chance to measure the performance of your marketing actions. After all, I am talking about one of the main ways to analyze the results of a business. It is a tool that provides accurate data on what is working well or badly in the company. […]


What is a webinar, how does it work, benefits and how to do it

If it is really true that videos are the future on the internet, according to what the surveys indicate, you need to know what a webinar is. It is a powerful digital marketing tool capable of generating leads and acting in the nutrition process until they become clients. As you can see, the use of the webinar […]