The professional responsible for Digital Marketing left the company: what now?

To help you in this transition, we’ve listed 4 tips on how to act when your company’s Digital Marketing professional leaves it The departure of an employee, in whatever area, is never easy for either side. For both the company and the professional, this is a very delicate moment and should be handled with great care. […]

Risk Management in Marketing Projects: Learn How to Do It

While the reasons for a marketing project to fail vary widely, the cause is often lack of risk management; learn to work around this problem Risk management is a process that aims to reduce the occurrence of negative events during a project. It encompasses a series of steps such as: planning, risk identification, quantitative and qualitative analysis, […]

The Social Media Funnel: How to Efficiently Track Social Media Results

Thinking about the metrics that really bring results for your business is critical to developing a good social media strategy. For that, it is important to keep in mind what we call the Social Media Funnel. Many companies use social networks to generate business, but many of them end up not thinking in the middle of the process. Because […]

Post-digital era: know 5 priorities for your agency not to be left out of this

Agencies need to truly innovate to fit the volatile and ephemeral time in which we live; see relevant points to be connected to this new era. There are many marketers who say that digital is no longer a trend, of being experimental and even alternative. In fact, today, in all areas of activity, we perceive its applications […]

Interaction on social media: 4 pillars for your company to stand out and convert more

Learn How Engaging With Your Audience Can Help You Sell More When we talk about Digital Marketing strategies, it’s almost impossible not to think about good social media management, right? And this includes not only having well-defined editorials, persuasive copies and an iron fist to make effective Social Ads (that is, converting more for less), but […]

Weekly News: The Algorithm That Knew Before Coronavirus

A healthtech in Canada also learned in 2019 about the propagation of the coronavirus, capturing small tips from various websites on the internet Sounds like a lie, but January is over! I mean, today is still the last day of the month, but everything indicates that tomorrow will be February 1st. And following that “it’s going to […]

Optimizing Factory Girl and RSpec tests

In the development team of Resultados Digitais we use Test Driven Development (TDD) . This practice, in addition to mitigating errors that could be introduced by new requirements, helps to maintain code quality. Tests serve as code documentation and provide more security for developers. Still, a covered code testing can generate an overhead runtime, which can be the bottleneck between the development and deployment into […]

Facebook Analytics: what it is, how to use it and main features of the tool

The Facebook Analytics analysis tool presents information about your audience, useful in companies’ marketing strategies Facebook Analytics is Facebook’s analytics tool that helps you understand how people are interacting with your business. It does this by inspecting mobile apps and websites, making it possible to analyze the entire purchase journey process. Since 2015, Facebook has invested […]

User profiling

User profiling: meaning and GDPR privacy rules

The profiling of users is a form of automated decision-making process that has been governed by the European regulations on privacy (GDPR). Since it has many critical aspects and can impact people’s rights, rules have been introduced to ensure maximum transparency on the criteria, purposes of collection, and use of personal data. Meaning of profiling The meaning of profiling is provided […]