sales marketing

What is Sales Marketing, why it is important and how to apply it?

How about increasing your turnover by building the perfect sales marketing strategy? Bringing the commercial and disclosure areas of the company closer together is not just a recommendation, it is a requirement for those who intend to obtain sustainable growth. Don’t you come following that path? There is still time to check your actions. Are your products […]


What is benchmarking, types, how to do it, advantages and examples

To stay strong against the competition, you have to understand what benchmarking is and how to put it into practice. It is a concept that could easily be described as: a spy on what the neighbor has been doing so that their grass is greener every day. The analogy is interesting, since benchmarking is still a tremendous opportunity […]

marketing plan

What is a Marketing Plan and a Model of How to do yours?

What does a marketing plan need to be perfect? Before starting to detail the strategy of the company, this is an issue that is usually the leading concern. But do not be in a hurry, because I am only talking about one of the stages of the marketing plan – which is not the initial […]

mental triggers

Mental Triggers: examples and how they are used in marketing

You need to pull your mental triggers to fully reach your audience. But how to do it? Before entering that field, what exactly does that concept mean? It is an excellent question that deserves an excellent answer. This is how you will see it throughout this article. Truth be told, managing to arouse the interest and […]

What is Brand Equity, its importance, examples and how to use it?

You may not know it, but you are going to need brand equity. It is one of those strategies that explain the success and leadership of great brands. So, it was time to be inspired by them. If you want your company to dominate a significant portion of the market, you need to add value to […]

digital marketing

Direct Marketing: what is it, types, how to do it, example and cases

Anyone who wants to communicate effectively with their customers depends on direct marketing. It is an excellent option to attract the attention of your audience and generate more sales, spending little. But it’s not about magic, it’s about strategy. As you acquire knowledge about this matter and begin to use direct marketing tools, you are approaching an […]


All about Marketing: what it is, types, history and the 4 PS of Marketing

¿ What is today the Marketing? Have you ever thought about that? If your company is old in the market, it is surely living a new moment in terms of disclosure and customer attraction strategy. Now, if you are a novice, you were born in the digital age , in which Marketing concepts are totally different from what was […]

A / B Testing

A / B Testing: What It Is, How It Works, Why It Matters, and What to Test

If your campaign needs adaptations, test A / B (A / B Testing) can offer the solution. This is a fantastic method that discovers the best promotional and digital marketing strategies for your business. It can be used to test everything from landing page copies to search ads. And the benefits it provides are enough to make up for the time the […]


Consumer behavior: what it is and factors that influence it

How are you using consumer behavior in your marketing strategy? Beyond having a well-structured sales process, you need to understand how your customer thinks and acts. There is something that motivates him that leads him to seek solutions to his problems. In this sense, the question to ask is: What factors influence consumer behavior? With that starting […]