digital marketing

The professional responsible for Digital Marketing left the company: what now?

To help you in this transition, we’ve listed 4 tips on how to act when your company’s Digital Marketing professional leaves it The departure of an employee, in whatever area, is never easy for either side. For both the company and the professional, this is a very delicate moment and should be handled with great care. […]

Risk Management

Risk Management in Marketing Projects: Learn How to Do It

While the reasons for a marketing project to fail vary widely, the cause is often lack of risk management; learn to work around this problem Risk management is a process that aims to reduce the occurrence of negative events during a project. It encompasses a series of steps such as: planning, risk identification, quantitative and qualitative analysis, […]

Social Media Funnel

The Social Media Funnel: How to Efficiently Track Social Media Results

Thinking about the metrics that really bring results for your business is critical to developing a good social media strategy. For that, it is important to keep in mind what we call the Social Media Funnel. Many companies use social networks to generate business, but many of them end up not thinking in the middle of the process. Because […]

post digital

Post-digital era: know 5 priorities for your agency not to be left out of this

Agencies need to truly innovate to fit the volatile and ephemeral time in which we live; see relevant points to be connected to this new era. There are many marketers who say that digital is no longer a trend, of being experimental and even alternative. In fact, today, in all areas of activity, we perceive its applications […]

Sales Concession Agreement

What is the Sales Concession Agreement

With the Sales Concession Agreement, a manufacturer/wholesaler ( grantor ) sells his products to another entrepreneur ( dealer ) who buys and resells them on the market, in his own name, and on his own behalf. The sales concession contract is an atypical contract widely used as a tool for the distribution of goods. Therefore, not being governed by a specific law, it […]

sales funnel

What is the Sales Funnel, its stages and how to create yours today?

What would you do if you could double your internet sales, generating more traffic and leads? A sales funnel is a watershed in any business. Imagine having an online machine that receives traffic from various channels and transforms it into money that goes directly to your cash register. It would be very good, right? This is possible. A well-modeled […]

email marketing

How to do creative, high-converting email marketing and examples

What if I told you that there is a simple, low cost and super effective way to drive traffic to your site, improve your relationships with leads and customers, and still increase your conversions? That would be excellent news, right? Well get ready because that form really exists and is called email marketing. Today, it […]

b2b marketing

What is B2B Marketing and marketing strategies for your company?

If your client is also a company, what are you waiting for to build a B2B marketing strategy? Who has that particularity in the business, cannot use the same actions that are directed to the final consumer. As you will see in this article, not only are the needs and aspirations different, so is the decision-making process. Your […]

Remarketing

What is Remarketing, what is it for, advantages and tips on how to do it

If you want more conversions and more sales, you must master remarketing. It is a relatively new concept, but with which you have surely already had some kind of contact. Have you already had the impression that some advertising on the internet follows you everywhere? When browsing blogs or searching on Google, we see a series […]