The professional responsible for Digital Marketing left the company: what now?
To help you in this transition, we’ve listed 4 tips on how to act when your company’s Digital Marketing professional leaves it The departure of an employee, in whatever area, is never easy for either side. For both the company and the professional, this is a very delicate moment and should be handled with great care. […]
Composition and Inheritance in Ruby
The Object Orientation paradigm is one of the most popular within software development. Among the applied concepts there are some that are considered the pillars of the paradigm, namely : Abstraction , Encapsulation , Inheritance and Polymorphism . However, in addition to the pillars, another important concept is that of code reuse, where a certain piece of code can be reused by several classes in order to […]
Risk Management in Marketing Projects: Learn How to Do It
While the reasons for a marketing project to fail vary widely, the cause is often lack of risk management; learn to work around this problem Risk management is a process that aims to reduce the occurrence of negative events during a project. It encompasses a series of steps such as: planning, risk identification, quantitative and qualitative analysis, […]
The Social Media Funnel: How to Efficiently Track Social Media Results
Thinking about the metrics that really bring results for your business is critical to developing a good social media strategy. For that, it is important to keep in mind what we call the Social Media Funnel. Many companies use social networks to generate business, but many of them end up not thinking in the middle of the process. Because […]
Post-digital era: know 5 priorities for your agency not to be left out of this
Agencies need to truly innovate to fit the volatile and ephemeral time in which we live; see relevant points to be connected to this new era. There are many marketers who say that digital is no longer a trend, of being experimental and even alternative. In fact, today, in all areas of activity, we perceive its applications […]
Interaction on social media: 4 pillars for your company to stand out and convert more
Learn How Engaging With Your Audience Can Help You Sell More When we talk about Digital Marketing strategies, it’s almost impossible not to think about good social media management, right? And this includes not only having well-defined editorials, persuasive copies and an iron fist to make effective Social Ads (that is, converting more for less), but […]
Weekly News: The Algorithm That Knew Before Coronavirus
A healthtech in Canada also learned in 2019 about the propagation of the coronavirus, capturing small tips from various websites on the internet Sounds like a lie, but January is over! I mean, today is still the last day of the month, but everything indicates that tomorrow will be February 1st. And following that “it’s going to […]
Optimizing Factory Girl and RSpec tests
In the development team of Resultados Digitais we use Test Driven Development (TDD) . This practice, in addition to mitigating errors that could be introduced by new requirements, helps to maintain code quality. Tests serve as code documentation and provide more security for developers. Still, a covered code testing can generate an overhead runtime, which can be the bottleneck between the development and deployment into […]
3 actions that make RD a GPTW for women (and that can help your company be too)
Discover the actions and projects that led RD to be recognized by Great Place to Work as the 7th best medium-sized company in Brazil for women to work This week, Resultados Digitais was recognized by the GPTW (Great Place to Work) as one of the best companies for women to work in Brazil. More precisely, the 7th […]
Facebook Analytics: what it is, how to use it and main features of the tool
The Facebook Analytics analysis tool presents information about your audience, useful in companies’ marketing strategies Facebook Analytics is Facebook’s analytics tool that helps you understand how people are interacting with your business. It does this by inspecting mobile apps and websites, making it possible to analyze the entire purchase journey process. Since 2015, Facebook has invested […]